Brand Identity

In order to initiate effective awareness campaign following process need to keep in mind.

• Thorough Research
• Choose Right set of Audience for campaign
• Create a campaign strategy
• Choose content for Ad carefully
• Connect to influencers and contributors
• Use multiple social channels for awareness promotion.
• Measure and analyse the results with analytics.

After customer are aware of your product or services but not ready to buy now – perhaps comparing product or offering value proposition or  releasing special offer might make them consider your solution.

• Find Influencers to create engaging content.
• Get Reviews from customers or clients.
• Press Release
• Blog posting
• Webinars
• Measure your metrics and analyse the result.

Customer Sign up

• Lead Generation Ads

Customer Relationship

• Rewards and Recognition
• Give Away
• Personalize in-app messages / Emailer

Retaining old customers is important to hold their trust.

• Sharing Product Updates
• Newsletter
• Inviting for New release
• Offering discount on new products.