
In order to initiate effective awareness campaign following process need to keep in mind.
- Thorough Research
- Choose Right set of Audience for campaign
- Create a campaign strategy
- Choose content for Ad carefully
- Connect to influencers and contributors
- Use multiple social channels for awareness promotion.
- Measure and analyse the results with analytics.
After customer are aware of your product or services but not ready to buy now – perhaps comparing product or offering value proposition or releasing special offer might make them consider your solution.
- Find Influencers to create engaging content.
- Get Reviews from customers or clients.
- Press Release
- Blog posting
- Webinars
- Measure your metrics and analyse the result.
Retaining old customers is important to hold their trust.
- Sharing Product Updates
- Newsletter
- Inviting for New release
- Offering discount on new products.